On the 8th day...

It is the Super Bowl commercial that many people were buzzing about, including me. The Ram Truck commercial, "Farmer" aired during the second half of Super Bowl 47 and caught the attention of many viewers right away. The narrator was Paul Harvey who was a radio broadcaster for the ABC radio networks. Harvey, who passed in 2009, originally gave this speech at the National FFA Convention in 1978.

As a marketing student, I always pay close attention to the advertisements that air during the Super Bowl. This commercial caught my attention not only because I knew it was about farming, but because of the advertisement itself. It was not your typical Super Bowl ad. It had a narrator and only showed still pictures in a slide show format. It was attention getting and one that had the audience listening.

Ram Trucks along with Case IH have dedicated 2013 as “The Year of the Farmer” and kicked off this initiative with the "Farmer" commercial. More information about this movement can be found at: http://www.ramtrucks.com/en/keepplowing/

As someone who grew up and worked on a family farm, I believe that farmers need and deserve not only local recognition, but also national recognition for all that they do. Farm land is decreasing, yet production from farmers is increasing to meet the demands of a growing world population.

No Farms= No Food. Simple.

As part of their "Keep Plowing" campaign, Ram Trucks has declared 2013 the year of the farmer.

This commercial really hit home to me as it gave me the chills and a tear in my eye. “WOW,” was all I could think after watching that commercial. My Twitter and Facebook pages immediately exploded with friends and followers talking about this commercial and what it meant to them.

From my late grandfather to my father and other family members, I have seen how much hard work and dedication it takes to run a family farm. Many hours, days, and years of pouring their own blood, sweat, and tears into the daily tasks required to maintaining the farm. It is very labor intensive and is only for those who can work sun up to sun down, 7 days a week, 365 days a year, no vacation time, and no days off. Harvey said it perfectly in his speech, "So God made a farmer."

If you haven’t yet, please watch the “Farmer” commercial. This is what agriculture and farming is about. To watch, please click here.